Empathy Research is a division
of Empathy Marketing Limited which also owns Pigsback.com.
Empathy Research helps clients benefit from the revolution in research
arising from the increased penetration of the internet amongst the
Irish population, through privileged access to the Pigsback.com
member base. The responsiveness of this audience as a consumer research
panel, combined with rigorous technical and research methodology results
in a service that provides genuine consumer insights at a fraction
of the time of more traditional approaches.
Ireland's first Online Omnibus, which guarantees quick answers to
your burning questions from the 'harder than ever to reach' demographic
of 18-44 year olds.
Powered by Empathy Research.
What is it?
Monthly consumer online omnibus survey
Sample
1,000 Republic of Ireland adults aged 18-44 years, designed to be
representative of this population.
Methodology
Online self-completion. Invitations to complete the questionnaires
are emailed to targeted members of Pigsback.com who have opted in
to receive emails.
Timings
Based on working days:
Questions by: 1st of month
Client question sign off by: 2nd of month
Fieldwork conducted: 3rd - 7th of month
Pre coded data: 8th of month
Coded data text box (Other, please specify): 10th of month
Coded data open questions: 12th of month
Costs
From EUR450 per question, depending on question type. Repeats/tracking
discounts given. Costs will be confirmed once final questions have
been agreed. All costs quoted exclude VAT but are otherwise inclusive.
Deliverables
Emailed tables in Word, pdf's or Excel
Data files available as required (ASCII, SPSS, Excel, Delimited Text Files,
Fixed-width Text Files)
Analysis variables available
Gender
Age: 18-24, 25-34, 35-44. 45+ years as required
Region: Dublin, Rest of Leinster, Munster, Connacht/part of
Ulster
Social class: AB, C1, C2, DE
Marital status: Married, single, separated/divorced, widowed
Responsibility for grocery shopping: sole, joint
Work status: working, not working
Children <18 years at home : Any, age bands of children as
required
For more information on Omnibuzz contact:
Angela Healy, Empathy Research on +353 1 243 1950 or email ahealy@pigsback.com
Empathy Research's online research proposition
is:
Dramatic responsiveness
Immediate results
Cost effective
Access to hard to reach demographic
o Two income households, no-one home during day
o No landline
Unique medium
o Intimacy without personal interaction
o Eliminating bias of interviewer and/or group thinking
o Respondents can take part at their convenience, in the comfort
of their own safe and trusted environment
Principles
In keeping with Empathy Marketing®, Empathy Research
adheres to a similar set of complimentary principles:
Permission-based
Targetted
Rewarding
No more than one survey per month
Transparent
Relationship managed for the long term
No communication to under 18's
Compliant with the internationally accepted Code of Conduct
for Internet Research (MRS)
Our Services
We offer 6 key services to our clients:
Empathy Research has worked with clients across
a wide range of industries and sectors including FMCG, Travel, Financial
Services, Healthcare, Telecoms, Advertising, Employee Opinion, and
Retail. Some of our key clients are listed below
'We
used Empathy Research to gain insight into the lifestyle
of 18-30 year olds in Ireland. We decided that the Internet
was the most appropriate medium to research this behaviour and
the results were excellent.'
Aoifah
Jones - Senior Media Relations Executive, O2 Ireland
"The
research will be released to inform our industry and our own
actions. I found the findings very interesting.
Too much of the national research undertaken holds up shelves,
this won't!"
