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Thursday 25th October - 8.30am to 12.30pm
Guinness Storehouse, James’s Gate, Dublin 8 |
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Hi,
It's that time of year again and the 4th annual Empathy Marketing Morning Conference is fast approaching. This year's conference will take place on Thursday 25th October at the Guinness Store House. The session features presentations from our key note speakers followed by an interactive debate - Press Vs Practitioners on the motion “Are Irish Marketers Ready".
Best Regards
Jenny Taaffe
MD, Pigsback.com |
25th October 2007
Guinness Storehouse
James's Gate
Dublin 8
7.45am - Registration and Coffee
8.30am - Conference Begins
11.00am - Coffee Break
12.45pm - Conference Closes
12.50pm - Light Lunch |
Conference Themes and Topics
Should marketers accept the complexity of the web or seek greater simplicity?
- Is simplicity of format a worthwhile and achievable goal?
- Is measurement optimal or does the industry need to do more?
- Should marketers hold off from major commitments until they have the evidence and indeed the measures they want? |
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Tickets for the conference are €295+ VAT |
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Click here to book your tickets online
Note: for directions to the Guinness Storehouse click here
Limited Car parking space is available at the visitor car park on Crane Street, Thomas Street multi-storey car park, or pay & display on the street outside the venue |
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Timetable for the Morning Conference |
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Session 1:
8.30am to 11.00am - Chaired by Michael Dwyer. Audience Interlocutor Alex Gibson Speaker 1. Kieron Matthews, Speaker 2. Asta Lund |
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Session 2: The Great Internet Debate
11.15am to 12.15pm - Debate, Chaired by Michael Dwyer,
"This house believes that Irish marketers are ready and equipped for the Internet challenge"
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Practitioners |
Alex Gibson
The Media Show & Persuaders (Team Captain)
Richard Delevan
Sunday Tribune
Conor Brophy
NewsTalk |
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Jonathan Forrest
MD, Cybercom (Team Captain)
Simon Ferguson
MD, SalesOnline
Rob Pryce
MD, Difiniti |
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Alex Gibson
Host of the Media Show on City Channel, Alex Gibson is a senior lecturer in marketing at the Dublin Institute of Technology and is a Visiting Professor at Cornell/ESSEC.
Alex is a regular columnist on marketing issues in The Irish Times newspaper.
His weekly radio show on marketing issues called The Persuaders is on Dublin City Anna Livia 103.2fm, for details visit www.persuadersonline.com |
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Kieron Matthews
Kieron Matthews was appointed in April 2006 as the IAB’s first Head of Marketing. His role is to promote online to advertisers and agencies. This includes overseeing all IAB marketing communications across brand marketing, agency presentations, PR, conference marketing and promoting results from IAB initiatives. |
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Asta Lund
Asta Lund began her career in Direct Marketing with Dialogue Marketing Communications.
She then moved to Diageo in 2004 and currently is Marketing Manager for Relationship Marketing and Digital, responsible for delivering Diageo business growth in these areas across the range of brands. |
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Michael Dwyer
Michael Dwyer Founder and CEO of Pigsback.com, worked with the Northern Foods subsidiary, Green Isle Foods (Goodfella's and Donegal Catch), as Group Marketing Director from 1996 to 2000 and previously with Danone Group in Ireland, France and the UK for 11 years. |
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Lunch time briefing (optional) |
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1.00pm to 2.00pm |
Angela Healy
Angela Healy, Research Director, Empathy Research who has over 13 years marketing research experience will bring you up to speed
on the latest developments in online research, including question and answer session. |
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*Speakers may change.
If you would like any additional information about this year's conference or have
any enquiries about Empathy Marketing Ltd, please email us at: info@empathymarketing.com |
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