Pigsback.com launched in Ireland in 2000 and in the UK in 2005.

Pigsback.com is designed to make advertising work for the mutual benefit of consumers and brands. It offers a unique, interactive and targeted experience for its members, to whom the service is free.

Curly, the Pigsback.com mascot, brings members their personalised home page and emails, provided they have been selected by members. Members earn PiggyPoints which are easy to exchange for rewards. The Pigsback.com community is a vibrant, active community, with members actively submitting cinema reviews, travel reviews, recipes and much more, for each other's benefit.

The Pigsback.com Irish Enterprise Awards are aimed at small and medium sized Irish businesses whose ingenuity and economic importance we wish to salute and encourage. From food manufacturing to food service, to leisure and tourism, to ecommerce and retail, these are the future of Irish business.

Entry to the 2011 Pigsback.com Irish Enterprise Awards will open in spring 2011. If you would like to be notified when entries are being accepted please email marketing@pigsback.com.

Pigsback.com is based upon the company's proprietary Empathy Marketing® concept. This emerged from the challenge that many brands face of integrating the Internet into their Marketing Communications. Empathy Marketing® responds to the changes in media consumption habits brought about by the Internet.

Empathy Marketing® operates under unique rules of engagement between consumers and brands in order to ensure an interactive experience for consumers.

Empathy Marketing® sets out to guarantee:

• clear-cut opt-in permission
• highest standards in safeguarding privacy
• relevance
• exclusive benefits
• carefully measured communications frequency
• benefits in the lifestyle and entertainment arenas as well
  as in the harder commercial sectors
• a soft and less commercial tone to communications
• an approach that is marketing-led from conception
  through to all aspects of delivery

Some of our clients include:

We let the brands do the talking:

	'"BIM/Irish Sea Fisheries Board has worked with Empathy Marketing since its inception in 2000. Our latest initiative has driven consumer awareness of the Seafood Circle brand and resulted in increased traffic to our website."
	Geraldine Lane, Trade Development Executive, BIM

	"The months with the record traffic on drinkaware.ie have always coincided with our activity on Pigsback, this isn't any co-incidence or accident!"
	Ken Kilbride, Marketing Manager, Drinkaware.ie

Empathy Research has been working on behalf of a variety of Pigsback.com brand partners since 2002, conducting online polls and surveys, and interactive workshops. to help them better understand the needs and opinions of their consumers.

http://www.empathyresearch.ie/

Empathy Communications (EC) specialises in loyalty, promotional and CRM solutions for brands in Ireland. EC uses the expertise, network and technology of the Empathy Marketing Limited group, which includes Pigsback.com and Empathy Research, both leaders in their fields.
For more information please contact John McDonald on 01 243 1960 or jmcdonald@pigsback.com.

• IIA Internet Marketer Award 2010 (Vanessa Johnston)
• IIA Web Development Excellence Award 2007 (Ronan Smith)
• Golden Spider Internet Hero 2005 (Michael Dwyer)
• Golden Spider Best Shopping Website 2005
• The All Ireland Trade Business Award 2003
• NSMA SME Marketing Award 2003
• NSMA Marketing Professional of the Year 2003 (Michael Dwyer)
• National Marketing Institute Premier Award 2003
• Radio Advertising Award 2002
• MMI Awards Finalist 2002
• Golden Spider Finalist 2000, 2001, 2002
• The Zeddies Advertising & Marketing Award 2001
• IDEA Award for Corporate Identity 2001
• IIA Innovation Award 2001
• Checkout New Business of the Year Award 2001