Empathy Marketing Ltd.

Empathy Marketing Ltd (EML) has been a pioneer in online marketing and research since the year 2000.

Since the launch in Ireland in 2000 of  the Pigsback.com brand and model,  EML has developed and fine-tuned its Empathy Marketing® practices. Pigsback.com is now one of the world’s most integrated and advanced digital marketing models,  facilitating unparalleled levels of engagement between consumers and brands.

For more on Licensing or Franchising EML’s technology and know-how, click here

Empathy Marketing®,  as the name suggests, aims to achieve empathy (a mutual understanding, rapport and engagement) between consumers and brands across digital platforms. By combining clear-cut permission-based communication with a personalised and tailored dialogue and offering, Empathy Marketing® is the most engaging form of online advertising and CRM.

Empathy Marketing® functions within an environment where brand communications are invited and welcomed and where, in the good old-fashioned marketing sense, the consumer is king. Other important factors are best of class consumer service, attentiveness to consumer actions and dialogue, as well as a very robust data strategy.

Together these factors explain the high engagement levels associated with Empathy Marketing®.


New Pigsback logo tagline 500x166