Empathy Marketing Ltd (EML) has been a pioneer in online marketing and research since the year 2000.
Since the launch in Ireland in 2000 of the Pigsback.com brand and model, EML has developed and fine-tuned its Empathy Marketing® practices. Pigsback.com is now one of the world’s most integrated and advanced digital marketing models, facilitating unparalleled levels of engagement between consumers and brands.
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Empathy Marketing®, as the name suggests, aims to achieve empathy (a mutual understanding, rapport and engagement) between consumers and brands across digital platforms. By combining clear-cut permission-based communication with a personalised and tailored dialogue and offering, Empathy Marketing® is the most engaging form of online advertising and CRM.
Empathy Marketing® functions within an environment where brand communications are invited and welcomed and where, in the good old-fashioned marketing sense, the consumer is king. Other important factors are best of class consumer service, attentiveness to consumer actions and dialogue, as well as a very robust data strategy.
Together these factors explain the high engagement levels associated with Empathy Marketing®.