Part of the Group
Members
40,000 active members in Northern Ireland
1.5 million registered members in Ireland
Access to 62m members worldwide with our sister brands
Member Demographics
We know who our members are and what they love
Trips per year
2.5
Average Household Income
€65k
Impulse bookings
9/10
Main age range
35-54
Our Brands
Our 1.5m members read 600m emails from us every year
Our members don’t just sign up. They engage with our brand, our products, and our desire to deliver them hand picked curated hotels and staycations that won’t be beaten on price or quality.
Website Statistics
45k People Per Day
Average no. of visitors per day to Pigsback.com
750k People Per Month
Average no. of visitors per month to Pigsback.com
6.7M People Per Year
Average no. of visitors per year to Pigsback.com
265K Page Views Per Day
Average no. of page views per day on Pigsback.com
7.9M Page Views Per Month
Average no. of page views per month on Pigsback.com
94.8M Page Views Per Year
Average no. of page views per year on Pigsback.com
2019 Marketing Snapshot
759,029 FOLLOWERS
on Social Media across our brands
2,622,351 PEOPLE
Reached on social media in 2019
2,590,850 ENGAGEMENTS
Engagements with our posts on social media
142,613,329 IMPRESSIONS
Post Impressions on social media
Our Exposure
We are a new approach to traditional marketing. Create a revenue stream that has a higher engagement and conversion using Pigsback.com as a marketing channel.
759,029
Followers
7,148
Followers
15,404
Followers
210K
Irish adults took a Pigsback break in 2019
€36.25M
Revenue generated for Irish Hotels in 2019
360
Irish Hotels worked with Pigsback in 2019

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